Although BSB Advertising was established in 2006, it maintains the oldest roots of any communications agency in the region.

BSB’s chairman, Burhan S. Beidas, established Madco Group in Beirut in 1971 and started the first advertising agency in Dubai in 1973. Over a 35 year period, Madco grew into the largest independent network in the Middle East with 9 offices in 8 countries, and 172 professionals before it merged with another regional network.

Backed by this long history and experience, BSB combines the best cultural knowledge and insight of the region with world-class creative thinking and media planning/buying solutions. Please see our affiliations to learn more about how our capabilities are enhanced by the unique partnerships we have fostered with the best complimentary agencies and networks globally.

In a very short time span, BSB has asserted its presence by landing some of the region’s best known brands such as the Rotana Hotels chain and Dana Properties real estate development while also securing some of the world’s leading brands such as Toyota and Sharp electronics.

By simply listening to what clients truly want to accomplish and engaging them at all levels of their communications needs, BSB is successfully managing expectations and delivering value-driven results as evidenced by the agency’s growing list of prestigious accounts.

Whether you are launching a new brand or revamping an existing one, planning a new PR campaign or looking for an unconventional creative or media strategy, we invite you to contact us and see how BSB actively and carefully addresses your specific requirements.